Alix Alixandra PR Campaign and Press Release 2021

Updated: May 18

FREELANCE FOR COAT RACK RECORDS


GOOGLE REVIEW: 5 STARS

"I am pretty much as clueless about music publicity and how to professionally release an album as anyone could get - so my initial message to Coat Rack Records was me tentatively looking for advice and prices.

Natalie got back to me quickly with an easy breakdown of services and the offer for a video chat about what I might be looking for. I didn’t feel clueless, I was helped to understand my options and guided trough Coat Rack’s process. The prices are amazing – I expected to be asked for £100s of pounds, but it was totally affordable. I secured a contract for the PR Pick N Mix, which included a Press Pack to get my album out to reviewers which has already given me a stellar review, Freelance promotion which has grown my fan base on social media and YouTube, and Merchandise! T shirts with my album artwork on which I adore!!

Natalie made everything easy for me and handled everything super professionally. I signed off on all artistic decisions but had complete confidence in the direction she took. It was totally in keeping with my aesthetics and really it gave me a huge confidence boost about my music too.

Affordable services, with an emphasis on helping women in music, from my home city. Just a joy to work with, so professional and gave me real results!! It’s been a pleasure working with Coat Rack Records and I would highly recommend them to anyone with songs to master or release."


BIOGRAPHY:


I've lived in the North East for 17 years, and have been playing music around the place for 10 years. I live in Heaton with my poet husband and our flat is full of books and vinyl. Our love of music is a passion we share. I'm currently a mature student studying sociology at Northumbria University. I am a passionate feminist and socialist so my political view informs my music. In 2015, I released an album of 6 tracks. The album, ‘Hope is an Animal’, is a collection of songs written since then and are about love, hope and anger. I am greatly inspired by singer-songwriters such as Martha Wainwright, Regina Spektor, and John Grant - all are people who write about their lived reality in a way that makes it accessible and relatable to their diverse audiences. I am not a prolific writer, though I wish I could be, but the songs I do manage to write mean a lot to me as they are snapshots of how I feel about the world. I believe the personal is political.


PINTEREST EVIDENCE OF PR


"An underrated folk album to look out for in Newcastle"

Wasteland Music